Everyone struggles to make their sites appealing. Nonetheless, only a few has discovered the formula behind pretty and serviceable site.
每个人都想把自己的主页制作得更吸引人一点，即便如此，仅有少数人找到了制作美观站点和对人们有帮助的站点的诀窍。

Some sites need little alterations but some need total overhauling. The latter, being the most taxing than the former, has to start off on the right foot. What does it take to have tempting and pleasurable sites?
有些网站需要做出细微修改，而有些网站就需要整体改版。如果到以后修改的话，会变得比以前更复杂，就必须要从右脚边开始。那么要制作吸引人的和令人愉悦的站点需要做好哪几点呢？

First, a site must have focus or concentration leading to a goal. Be sure not to leave the site wanting in details. Say everything that needs to be said. The contents must be material to the site’s objectives. Place in graphics that are valuable to the site. Bear in mind that the color, design and layout must agree to what you are saying. However, do not give beyond what is expected.
首先，网站必须存在目标和主题。确保不要过多地描述与网站主题不相符合的内容。说那些应该说的东西。网站的材料必须为站点目标服务，防止的图形文件也应如此。必须留意颜色因素，确保它的设计和布局符合网站的主旨。不要放置那些与预期不相符合的内容。

Focus means organization of ideas and graphics. The more organized the homepage is, the better.
专注于防置那些与站点主题相关的概念和图形。在首页上放置的越多越好。

Another attribute of a good homepage is empathy. Marketing involves not just logic but a greater doze of matters of the heart. Persuasion is the key to a successful marketing strategy thus, this is also vital in websites most especially to homepages since they are primarily used to market products and services.
另一个较好的首页特征就是能够引人入胜。销售不仅逻辑性要强，而且更重要的一点还要能够打动人心。尽管说服力是进行成功行销战略的关键一点，然而，首页也至关重要，因为他是直接进行网络产品和服务行销的门面。

When visitors come to a certain site, their expectation is to be served and get solutions or answers. Therefore, your site must cater to the individual needs of these visitors. That way they can be satisfied and comfortable with your site. This will further build trust and loyalty between visitors and your site. This trust can yield you visitors and probable purchasers.
当访问者进入一个特定的站点后，他们所期待的就是能够得到帮助或得到解决方法和答案。因此，网站所提供的内容必须能够满足访问者的这种需要。那么，你的网站就会博得访问者的喜爱，满意度自然也会很高。此举可以提高访问者与你的网站之间的信赖度和忠诚度。这种忠诚度很可能将你的访问者转变为直接消费者。

To empathize, you have to know first the possible reasons why visitors come to your site. Next, the class of visitors and level of knowledge they have in connection to your product and services. Be sure to answer all the doubts in their minds as well as needs, feelings and habits because that will affect the decisions they will be making.
同样的，首先，你必须知道访问者能够访问你的网站所可能的原因；接下来，你要直接你的产品应该和怎么类型的人或怎样知识层面的人相结合。尽可能地回答他们所提出的所有疑问以及满足他们的需求、感觉和爱好，因为这些将对他们的最终决定起到至关重要的作用。

The third thing to consider - is the ‘call to action’. This is the most important yet the most neglected attribute of a site. Without this, your site will be wasted.
第三个要考虑的问题就是：行动流程。这是至关重要的，但也是最容易被人们忽视的网站特征。如果没有这点，那么你的网站将没有任何价值。

Visitors want to know the action plan and they should get what they are supposed to do. The action plan can be getting information, buying the product, signing up for a service and the likes. Give a strong, persuasive and clear action plan to get the results you desire.
访问者都希望知道行动流程，他们希望知道他们到底该怎样去做。行动计划可以包括获取信息、购买产品、预订服务和他们喜欢的东西。那么，你应该为访问者提供一个明晰有效行动计划来达到你所期望的结果。

Reinvent and invigorate you homepage by making it stunning and functional!
那么，最后就将网站改版成更加吸引人和功能性更强的站点来创建和改进你的主页吧！